Apple's interest in building its own core processors for notebooks could also enable it to control next-generation display technology and some related key components, according to sources, which would further differentiate the company's computers from others on the market.
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Apple is known to be exploring the possibility of using fullscreen OLED displays in future MacBook series, which could see the company retain LCD display technology in a new entry-level machine while eventually adopting OLED for its Pro line-up, similar to the OLED/LCD differentiation strategy it will take for this year's upcoming iPhone line-up.Īpple is also reportedly looking into using ARM-based core processor chips for future MacBooks, which would reduce the company's dependence on Intel, especially given the recent Spectre and Meltdown troubles. It's unclear what form a new entry-level 13-inch MacBook would take, although Apple would likely make efforts to clearly distinguish it from any existing 13-inch MacBook Pro models. The 11-inch MacBook Air has been discontinued entirely, and we do not expect to see further substantial updates to the line. To keep it viable for a while longer, Apple bumped the base model's processor from 1.6 GHz to 1.8 in June 2017, but it has only seen similar minor updates since its last major revision in March 2015. With its signature tapered design, the MacBook Air is the only notebook the company still sells that does not have a Retina display. In 2016, Apple tried to position the 13-inch MacBook Pro with no Touch Bar as a viable MacBook Air alternative, but the Pro starts at $1,299, which is $300 more than the entry-level Air model. Apple's long-term aim was for the 12-inch MacBook to replace the MacBook Air, which was introduced in 2008, but sales of the Air have remained strong mainly thanks to its affordability.
With new orders for MacBooks and other models, GIS is expected to ramp up its LCM shipments to 600,000 units a month by the end of 2018 compared to 300,000 units currently, said the sources.Įxtrapolating from today's report, which is light on detail, Apple's next entry-level MacBook will likely replace the 13-inch MacBook Air, Apple's lowest-cost notebook starting at $999. Touch panel maker General Interface Solution (GIS) is expected to land more LCM (LCD module) orders from Apple, which reportedly plans to release an entry-level 13-inch MacBook in the second half of 2018, according to industry sources. This news comes from a filing made by Apple with the Eurasian Economic Commission, a government body similar to the FCC in the US. The report claims General Interface Solution (GIS) is expected to win more LCD display orders from Apple for the planned new model, after it began supplying the modules for existing MacBooks in the fourth quarter of last year. After weeks of rumors and speculation, it is now all but certain that Apple will use its October 30 event to reveal a new iMac, MacBook and Mac Mini. So, maybe the “Air” name lives on for the sake of differentiation? Or, more likely, there are further points of differentiation between the 12-inch and 13-inch MacBook (2018) models than just display size (ports, processors, internal storage, etc.Apple plans to release a new entry-level 13-inch MacBook in the second half of 2018, according to industry sources cited by DigiTimes. 13-inch MacBook Air and 13-inch MacBook Pro vs. Yes, there’s a significant increase in screen real estate there, but Apple usually has a 2-inch separation between notebook models (11-inch MacBook Air vs. The only slightly strange issue with that is that a new 13-inch “MacBook” would only differ by 1-inch on the diagonal from the current 12-inch MacBook. MacDailyNews Take: To us, it makes perfect sense for the MacBook Air brand to be retired.
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“What isn’t quite clear for now, is whether this laptop will be an update to the MacBook, or a new version of the MacBook Air.” “This latest revelation falls into line with the predictions of renowned Apple analyst Ming-Chi Kuo, who is especially confident of Apple releasing a new laptop at its New York event on October 30,” Charlton writes. “The site claims these refer to new versions of iMac, MacBook and Mac Mini – the latter of which has not received a single update since 2014, leading us to wonder if it was going to be discontinued.” “Discovered by French Apple blog Consomac, the new model numbers are A1932, A1993, A2115, and A2116,” Charlton writes. This is a necessary process which Apple – and other manufacturers – must complete before bringing new products to market, and is a very strong sign that new devices are almost ready to go on sale.” “This news comes from a filing made by Apple with the Eurasian Economic Commission, a government body similar to the FCC in the US. “After weeks of rumors and speculation, it is now all but certain that Apple will use its October 30 event to reveal a new iMac, MacBook and Mac Mini,” Alistair Charlton writes for GearBrain.
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